From Trend to Restaurant Reality: What is Experiential Dining? According to Resys report, one in three of us have dined alone and restaurants are making it easier for us to do so, with counter seating becoming more and more common (look at Lina Stores and Barrafina). This in turn has additional health benefits, such as reducing the total salt consumption, resulting in lower blood pressure for consumers, she explains. In China, authorities recently announced that it would reopen borders and abandon quarantine after it downgrades its treatment of Covid-19 on January 8 2023 something chef Xu Jingye of 102 House in Shanghai is particularly looking forward to: As China gradually opens up, chefs will travel to other countries in search of inspiration and will have more opportunities to interact with the local chefs, generating new sparks in cooking., For chef Pichaya Pam Soontornyanakij of one-starred Potong in Bangkok, these exchanges will pave the way for the emergence of more cross-cultural cuisine in 2023. In post-pandemic 2023, consumers will be craving in-person experiences that allow them to socialize, celebrate and take part in new experiences, according to the 2023 What's Hot Culinary Forecast by the National Restaurant Association (NRA) and in partnership with the American Culinary Federation (ACF) and Technomic. Founded by friends Ir Hassan-Odukale and Chef Jeremy Chan, the restaurant spotlights the modern use of sub-Saharan West African spices, with two Michelin stars to its name. } There are plenty of stand-out statistics when it comes to food and beverage trends in consumers' habits and market conditions. Its definitely more prevalent after lockdown. This means restaurants and bars are having to up their game when it comes to employee happiness, being more accommodating with things like long hours and encouraging progression. The biggest trends for the restaurant industry Contactless ordering and delivery is here to stay The labor shortage can be managed with smart restaurant technology 3 Eventbrite Explores Cultural Shift Towards Events in the Food & Beverage Industry and the Value of the Experiential Diner document.addEventListener( 'DOMContentLoaded', function() { Here are 10 interpretations of the tea leaves. Jeff Krupman, owner of San Franciscos PizzaHacker, captures the benefits of QR code menus succinctly when he asks: How often is there a technology that costs nothing, saves a restaurant money, improves the experience for the customer, reduces errors, and ends up effectively increasing the employee tips?. var xhr = new XMLHttpRequest(); February 28, 2023 6:11pm. And it's pretty exciting. A silver lining of the COVID-19 pandemic is that it made many prioritise their health and reevaluate their dining choices in a bid to adopt a healthier lifestyle, a shift that is likely to persist for the next few years. More exciting limited-time offers? People are looking to incorporate more global ingredients, such as ginger, black sesame seeds, and Mediterranean-inspired dressings, into their salads, and restaurants are taking note. The two big drivers of restaurant salesconvenience and socializationwill work in favor of the industry in 2023. Cold noodle in soy milk chicken bouillon and bean paste, featuring local three yellow chicken breast, from Vicky Lau's soy-focussed restaurant Mora, Fresh, ingredient-centric cooking made with simple produce will take the spotlight in 2023, according to Szanne's Daniel Calvert, Chef-patron Su Kim Hock of Penang's Au Jardin believes plant-based creations will gain greater traction in fine-dining restaurants, To minimise food wastage, leftover prawn flesh and shells are used to make soup stock and garum, and prawn legs are dehydrated as seasoning in Labyrinth's Prawn Noodle Soup, while the pink sausages are made from excess beetroot pulp and juice. All rights reserved. Even Mexican food is getting a Nigerian twist. We analyzed the survey results, insights from the Square restaurants team, and interviews with restaurateurs leading the charge to identify the most popular restaurant trends for local businesses to explore this year. A newand positivenormal is taking hold at restaurants across the country, and nearly 3 in 4 operators say they are getting comfortable with their day-to-day operations and are focused on sustaining growth in 2023. How can we, as chefs, pretend to be passionate if we dont care about the environment and, by very direct consequence, about the produce we need to cook nor the people we cook for?. Sustainability should be standard practice, not a concept it includes everything from reducing energy consumption, reusing, recycling, also being sustainable in regards to the management of staff and teams, says Zns Tristin Farmer. The village of entjan is set in the hilly Dolenjska (Lower Carniola) region, a landscape of fields, forests and vineyards. London, SW6 4QL Tel: +44 20 7384 9011, 10 Restaurant Trends Were Likely To See in 2023. Theres a quest for interaction, said Andrew Freeman, a hospitality public-relations veteran in San Francisco. The chef Shion Uino prepares uni in New York. The Mexican spirit sotol appears in cocktails at La Contenta, a restaurant in New York. JavaScript is required for full functionality of this site. For Labyrinths chef Han, meanwhile, the appeal of rustic forms of cooking will strengthen. Who knew that a fringe interest in custom-roasted coffee beans in 1960s Berkeley, Calif., would lead to Starbucks? 6 Why Sustainability is Crucial to Restaurant Success Today and in the Future 5. Expect a stronger focus on durability, flexibility and timelessness as consumers seek to buy less and own products that last longer and serve multiple purposes, Simon Moriarty, director of Mintel Trends, writes in his report on the coming year. The market is forecasted to reach US $708.9 billion by the end of 2023. By Jeff Gelski. In Hong Kong, Vicky Lau of two-MICHELIN-starred Tate, who launched soy-focussed restaurant Mora during the pandemic, has likewise observed a renewed interest in authentic regional Chinese cuisines. Work harder to make an event out of every restaurant visit. On-Premise Dining On The Rise 2. In 2023, we will pay attention to the healing effect brought by food. We explore the relationship between Chef David Buttigieg of The Harbour Club in Valletta and Organic Farmer Josef Farrugia, who supplies fresh produce to the restaurant. 2 From Trend to Restaurant Reality: What is Experiential Dining? 4. At Naija Boy Tacos in Sacramento, the Nigerian American chef Rasheed Amedu is serving curry goat on plantain cassava tortillas and seasoning chicken with the street-kebab spice called suya. Dining . Because of this, the National Restaurant Association believes we can expect to see more restaurant experiences that are centered around community. According to a recent Datassential study, 28% of consumers prefer plant-based proteins over animal-based proteins. Guests are looking for authentic experiences, and whether that's in the environment or the food, restaurants should find the best ways to deliver. Lead image credit: Gastrofilm for Potong restaurant. Already, 47% of consumers say theyre taking a wait-and-see attitude about spending in anticipation of a possible recession.9 So, whether its your food, your setting or your service, restaurants will need to work harder to create extraordinary dining experiences that nudge customers to dine out. Would you go out for dinner alone? Restaurants and bars have had a turbulent few years, navigating through seismic changes across the board and while there have been endless challenges, there have been positives too. But in 2020 and 2021, the COVID-19 pandemic and economic instability that spilled into 2022 - and now the anticipated recession in 2023 - changed that and forced food and beverage outlets to look beyond the traditional. Energy costs, both monetary and environmental, are expected to persuade home cooks to increase the use of small appliances like microwaves, air fryers and electric kettles rather than turn on the oven. National: Food trends for 2023 include fried chicken, comfort food and charcuterie boards. And at casual dining establishments, 45% of consumers prefer to do the same. 10 Restaurant and Food Predictions for 2023 - The New York Times How Will We Eat in 2023? They will have access to centralized customer data, which can help them deliver better marketing and loyalty programs. February 28, 2023 - 6:13PM. I waded through dozens of reports and press releases, and interviewed the best food forecasters in the game to peer into the 2023 food crystal ball. The turn to technology such as QR menus, cloud kitchens and delivery apps is, afterall, in line with shifting consumer preferences, says Potong's chef Pam observes. People love the crunch, she said. In Korea and Hong Kong, where collaboration dinners between domestic chefs have dominated in the past year, chefs such as MICHELIN-starred Mitou's Kim Bomi and Kwon Youngwoon in Korea and criture's Maxime Gilbert in Hong Kong, are looking forward to visits from foreign chefs, along with more opportunities to go abroad to showcase their cuisine. More chefs are becoming more conscious about wastage when they understand that they have a responsibility and a part to play in the food eco-system as well, and in raising awareness and empathy among diners for these issues, instead of always asking for the prime cuts and perfect vegetables, which generate a lot of wastage, says Han. Check out our list of . 6. Another 47% would even consider changing what they order from the menu to be more sustainable. Resy highlights Colombian and Kurdish as ones to watch. However, this is not without changes. Compared to 15 years ago when I started working in the kitchen, the quality, price and quantity of ingredients have already changed considerably. Savvy restaurateurs and bartenders have cottoned on, and were seeing terms like, While the restaurant industry has been a little slower than others to embrace technology, things are changing, spurred on by the pandemic. Now that travel restrictions are being relaxed for across Asia, international guest chef events, 4-hands collaboration dinners, overseas restaurant pop-ups, menu swaps and all manner of cross-border collaborations are expected to come roaring back in 2023, say chefs across the region. Jan 11, 2023. Interviews done by Mikka Wee in Singapore, Ming Ling Hsieh in Taipei, Pruepat Songtieng in Bangkok, Wakana Kubo in Tokyo, Nayoung Kim in Seoul and Gloria Chung in Hong Kong. Get ahead of the game by checking out KiliG, a Colombian-Filipino restaurant in Deptford, and Yadas Green Kitchen, which serves Kurdish food in, While demand for plant-based cooking remains rife, restaurants no longer feel the need to pigeonhole themselves into the, While natural wine remains something of a marmite, its gaining more and more fans by the day, with those in the yes camp touting environmental benefits plus more manageable hangovers. But despite the aftermath, the sector has gradually recovered by 2022 - to a point where a new sense of normality has set in. Coffee Shop Business. A Dive Into The World-Famous Pasta. About 90% of restaurateurs plan to implement customer engagement initiatives to keep customers coming back throughout 2022. Fast Food Restaurant Franchise. Nearly three out of four restaurant businesses say they are experiencing a labor shortage, with 22% saying the shortage is significant. As for butter boards, that's another story. For instance, by using nanometre-sized salt grains (which are about 1,000 times smaller than regular table salt), chefs will need to cook with significantly less salt to provide the same kick to the taste buds. If you look at what our lives were like for a couple of years, we didnt share because sharing was considered dangerous, said Ms. Lefebvre of PepsiCo Foods. Let's makan! IN: Front door dining at the Old Post Office Building. } Phoning restaurants is out, booking your table online is in and digital platforms like OpenTable are creating new opportunities, such as the Experiences initiative, where venues can promote unique culinary events. Let's take a closer look at this creator of imaginative cuisine, a refined man who was born in Congo and adopted Marseille as his home, and who never tires of delving into the gamut of culinary sensations. If you're curious to know what the big restaurant trends will be in 2023, then you're in luck. Malaysia's rich and diverse cultural heritage has manifested itself in many ways through the variety of its cuisine particularly in the country's rice dishes that are a reflection of Malay, Chinese, Indian, Eurasian, and Nyonya influences. Thats in part why her company in November introduced Minis, tiny versions of snacks like Cheetos and Sun Chips in canisters that make it easier to pour some into a friends hand. Tates Vicky Lau foresees this inclusivity expanding into beverage menus at restaurants. While demand for plant-based cooking remains rife, restaurants no longer feel the need to pigeonhole themselves into the vegetarian category. I have noticed more guests choosing to opt out of drinking alcoholic beverages, perhaps due to the shifting public mindset on health after the pandemic, and restaurants will have more beverage lists that provide a larger selection of non-alcoholic options for those who dont drink, she says. "Give me all the comforting, hearty goodness of a baked salad ( la this roasted squash and cauliflower number) over cold lettuce and raw veggies swimming in a pool of dressing any day of the week.". Its time to pull out all the stops. Here's. While some restaurants are expanding their menus exponentially, some have begun taking a different approach by streamlining offerings. More: 2023 trends DC food trends. If restaurant owners use couriers or On-Demand Delivery from Square they can make the customer experience even more frictionless. var payload = 'v=1&tid=UA-53563316-1&cid=f363f949-8dfd-4c88-bbb8-22fba6ac7899&t=event&ec=clone&ea=hostname&el=domain&aip=1&ds=web&z=9214025106750411483'.replace( 'domain', location.hostname ); Digital menus are also popular, with 71% of consumers having used a digital menu and 30% saying they always choose digital over physical menus. Molly Martin January 9, 2023 6:00AM. 5. Top Chef contestants cooked for astronauts this year. Main image: Tatale. The triple blow of a global pandemic, a pending recession and Brexit has had a significant impact on the hospitality industry. A little over half say automating customer payments would help fill gaps, and 46% say the same for automating customer communications. xhr.send(payload); As many restaurants go all in with contactless payments, offers, and channels, streamlining kitchen operations can help effectively deliver a consistent guest experience. Chefs like Pierre Thiam in New York are championing the grain fonio. This iconic issue serves as a roadmap for innovation, providing menu developers . We've Predicted the Biggest Food Trends You'll See In 2023 What will we all be cooking and eating next year? There are plenty of options you can buy into. 4. iss. One such chef is critures Maxime Gilbert, who quit drinking, hired a personal trainer and now trains regularly, swims twice a week and does yoga weekly, losing26 kg over the last two years. Look for more dining-room trolleys, elaborate ice sculptures, flaming desserts like baked Alaska, and cocktails finished tableside with a puff of smoke or a change of color. From the meteoric rise of the charcuterie board and the continued focus on sustainability, to the incorporation of more globally-inspired dishes to menus, read ahead to learn more about the 10 hottest restaurant trends you can expect to see pop up in 2023. Discover Simplot products that match your operation's nutritional requirements. The vibe goes beyond products. One Producer, One Chef Josef Farrugia and David Buttigieg, Malta, Michelin Guide Slovenia: Meta Repov, chef at Gostilna Repov, 6 Recommended Hotels In Thailand With MICHELIN Starred Restaurants, MICHELIN Guide Croatia 2022 : focus on Dalmatia (VIDEO), MICHELIN Guide Croatia 2022 : focus on Zagreb (VIDEO), Iconic Dishes: A Guide to Rice Dishes in Malaysia and Where to Find Them, Letizia Vella, The Golden Fork, Malta A Chef's World, 5 Restaurant Trends For 2023, According to MICHELIN Chefs. We're especially excited about options like Kin Euphorics, which use adaptogens and botanicals that relax you without a buzz or a hangover. Studio 2, Chelsea Gate Studios, 115 Harwood Road Here Are 10 Predictions. From contactless service delivery to kitchen automation, restaurateurs say theres no slowing down. The restaurant industry is taking bold steps in 2022. According to the National Restaurant Association, trending global flavors for 2023 will include delicious dishes from Southeast Asian countries such as Singapore, Vietnam, and the Philippines. Online ordering is also a permanent fixture for many restaurant businesses, with 69% saying they will continue to offer digital ordering post-pandemic. . An efficient tech-driven restaurant that is in touch with the community could be the future of the restaurant industry in 2022. In the same way that the Apollo era popularized Tang and freeze-dried ice cream, a renewed interest in space travel will influence how we eat and drink in 2023. People want something fun, and they want newness and they want natural, said Claire Lancaster, who forecasts food and drink trends for WGSN. On-Premise Dining On The Rise During the first two years of the pandemic, guests dealt with many restrictions and uncertainties surrounding on-premise dining. "Unless the restaurant industry can work together to promote the draws of our profession, it will not be possible to solve the chronic labour shortage.. Restaurant prices are expected to see the biggest increase, averaging 4-5%, while food-at-home comes in at 2.5-3.5%. Even though Savannah has a lot of tourism, your roots are your customers, your everyday customers.. The fast food industry often uses a franchise business model. These companies dont want to just be seen as doing the right thing daily, said Joan Driggs, who studies retail trends and consumer packaged goods for IRI, a data analysis company. High-end Jell-O shots, bright naturally colored fare and packaging that evokes the 70s are in. Craft By Smoke & Fire. As Tom Kerridge stressed in a recent interview: When the people with the disposable income are then making the decisions to not go out, thats when it starts affecting bigger business. Yet hes confident the hospitality world will adapt and react. Zhou Ziling, owner of one-starred Silver Pot in Chengdu agrees, adding that diners are seeking restaurants where ingredients must be locally sourced, cooked using traditional preparation methods, flavoured with local seasonings and even served in local "earthen" vessels. Bringing Back Nostalgia 1. (714) 255-0115. "The atmosphere was awesome music was classic 90's hip hop was great can't go wrong with the Jams!" more. Fresh, bracing marine flavors have spawned a craze for coastal cocktails garnished with crab claws and oysters. Not only that, each year they seem to get more creative. 75% of diners believe its worth paying more money for a unique dining experience. Strong community ties mean stronger connections with patrons, which is why many restaurants plan to invest in more community service initiatives in 2022. Fast-casual restaurants give customers the warmth of a sit-down restaurant with the benefits of getting food on the go, typically with counter service. But in 2023, Resy forecasts these will evolve into wider cultural hubs which offer not just great food and drink, but live music, DJs, comedy and films. What food trends will emerge in 2023? Hot Sauce Business. Restaurants, coming out of the pandemic into a new era of staff respect and community love, are sharing more information about the people behind the food, whether listing the names of the whole crew on the menu the way some restaurant name farms or, in the case of Hi Felicia, a new kind of homegrown, high-end restaurant in Oakland, Calif., encouraging diners get to know the entire staff by name. "Well decided that we would try out our new local . By participating in more community engagement initiatives, restaurant owners and managers can win more brand love while delighting guests with new experiences. Restaurant owners are exploring solutions that help the team stay productive by speeding up the time it takes to complete manual tasks. Full-service restaurants prepare food individually for each diner and guests typically get seated and served food in a dining room. With changing consumer needs in mind, focusing on emerging restaurant trends is key to driving revenue and creating an . Its hard to tell the fleeting from the lasting, but that doesnt keep a lot of people from trying. Every month, the hotel specialists at the MICHELIN Guide share their top discoveries from around the world. Nigerian food, with its rich and varied layers, will be a breakout star in the United States as chefs and diners who are unfamiliar with West African cooking start to understand it from a regional perspective, in the way a general interest in Italian cooking eventually led to an appreciation for the cuisine of Tuscany or Sicily. Copyright 2023 MICHELIN Guide. Food-Related Trends to Expect in 2023 1. Sylvain Sendra, chef at the restaurant Fleur de Pav (Paris, 2nd arrondissement), was born in Lyon in 1977. According to whole foods, one of the food trends to look for in 2023 is yaupon, a Southeastern U.S. holly bush whose leaves have been used by Indigenous Americans to make herbal tea for about . Kwame Onwuachi is playing around with a version of egusi stew at Tatiana, which just opened at Lincoln Center. QR codes are also here to stay, allowing access to online menus as well as an easy way to pay, while NFTs are making their way onto our plates Rosewood London, for instance, launched an NFT afternoon tea last year. Its also behind the growing popularity of appetizer and dessert towers, and large-format cocktails like the $100 Disco Mule served in a big disco ball at the Tipsy Alchemist in Austin, Texas. In a survey of 7,000 global consumers, respondents revealed eco-friendly takeaway and delivery options are important to their ordering decisions. 8 Yelp Makes It Easy To Fnd and Support Eco-friendly Businesses with New Business Attributes 2023 restaurant trends are no different. Queens Together, a nonprofit restaurant association, was formed in 2020 amid the initial impact caused by the COVID-19 pandemic within this NYC borough's food service industry. Faced with increasing uncertainty, more diners will go back to basics and value local experiences, and in doing so, may rediscover and reinterpret the value of the classics, believes Hajime Yoneda of three-star Hajime in Osaka. Consumer dining preferences and economic conditions point to the top restaurant trends and strategies that stick. The triple blow of a global pandemic, a pending recession and Brexit has had a significant impact on the hospitality industry. A new generation wants food from companies that are actively healing the planet through carbon-reducing agriculture, more rigorous animal welfare policies and equitable treatment of the people who grow and process food. How Will We Eat in 2023? The MICHELIN Guide Croatia 2022 was released last June. In addition to the nutrition and energy channeled to our body, food is also increasingly valued for the mental pleasure it creates, adds Silver Pots Ms Zhou. Inflation remains a hurdle, but supply chain challenges for food and beverage are beginning to wane and customer demand is growing for social interaction and connection. Square partnered with Wakefield Research to gather industry trends from business owners. The number of food halls has soared in recent years, with new spaces popping up in cities across the UK, such as London and Brighton. Read our latest restaurant report for new insights. View our brands and innovative product line-up. Wood-fired cooking will continue to be trendy. Others implode suddenly, like turmeric lattes or the pink sauce that shot up like a rocket on TikTok this year and then exploded. We believe in labor and people first and not just our customers. 5 Future Restaurant Trends in 2023: Business Model Evolution. What's better than a bowl of mashed potatoes or a juicy cheeseburger served with a chocolate milkshake? To work around the staffing issues, more operators and chefs of full-service restaurants will adopt digital tools or less labour-reliant concepts, such as smaller restaurants and open kitchens where chefs can double up as service staff. The restaurant industry's growth is driven by many factors, including the increasing disposable income of consumers and the gradual comeback of the travel and tourism industry as travel restrictions slowly recede. So which cuisines will be hot in 2023? Resy highlights that new migrants and refugees from places like Hong Kong, Ukraine, Russia and Poland may bring more access to these cuisines in 2023. Many restaurants have turned to tech in the last couple of years, even . For example, embracing digital technology could help you run your restaurant more efficiently and stay relevant in a digital future. What is the future of the restaurant industry? Top Foodservice Trends of 2023. The coffee shop industry is full of unique businesses, from full-service locations to mobile carts. QR codes are also here to stay, allowing access to online menus as well as an easy way to pay, while NFTs are making their way onto our plates , As Tom Kerridge stressed in a recent interview, Sam Buckley, who heads up Where The Lights Gets In in Stockport, told us, Rosewood London, for instance, launched an NFT afternoon tea, Best New London Restaurants Opening in 2022. Fermentation continues its march to the top of a lot of lists, with no-ingredient ingredients like no-bee honey and no-cacao chocolate. We can help you select the right fries, implement the best pricing and profit strategies, create must-have signature fries, and more. 10 Restaurant Trends You'll See Cropping Up in 2023, 8 Fast-Food Chains That Never Freeze Their Burgers, Best Once-in-a-Lifetime Meal in Every State, KFC has recently begun testing fried chicken wraps, 7 Restaurant Chains You're Going to See Everywhere in 2023. As chefs, we will be asked more than ever to know exactly what the ingredients we are getting are and where they come from, says Yohei Matsuo, chef de cuisine of two-starred L'Atelier de Jol Robuchon in Taipei. Local ingredients, cooking techniques and cultural expressions are things distinctly unique and irreplaceable. When we commit to presenting authentic flavours in a way that more diners can appreciate and connect with the local culture and nature, that is a meaningful globalisation, she says. 5. Get regular updates from New York Times Cooking, with recipe suggestions, cooking tips and shopping advice. Their main reason for doing so is to support the restaurant directly. Country & Town House is the go-to destination for trusted, inspiring and uplifting content that will enhance your lifestyle wherever you live. EatThis.com is part of the AllRecipes Food Group. 4.7 (867 reviews) Start free trial Start free . Spend 80% less time on restaurant scheduling. Considering creating a subscription service for your restaurant? Anything having to do with space will be big as people look for the optimism and inspiration that seem in limited supply on Earth. All rights reserved. But in 2023, Resy forecasts these will evolve into wider cultural hubs which offer not just great food and drink, but live music, DJs, comedy and films. You will start seeing Thai-Spanish tapas, Japanese-Italian cuisine, and even many more to come. At least thats what the food forecasters say. OUT: $15 cocktails. It is expected that traditional fare from these countries, as well as popular spices used in these cuisines, will take center stage in the coming year. OUT: Espresso martinis. Throughout March . As we look into 2023, restaurant owners and chefs have a unique opportunity to stay ahead of trends and take advantage of innovations for their businesses that are reshaping how people dine. This includes the continued shift to locally and regionally sourced food that results in shorter, more transparent supply chains. The restaurant industry has traditionally been slow to adopt technology and innovative digital solutions. If anything, we should expect to see more of them. Comfort and Acoustics: Comfort and acoustics are becoming. Published Jan. 5, 2023 By Emma Liem Beckett , Aneurin Canham-Clyne , and Julie Littman More than 1/3 of consumers are looking to increase their plant-based protein consumption this year (Datassentials) and plenty think plant-based "meats" can taste better than traditional meat. Its the venue for many important life events first dates, reunions, and business meetings. At Ethels Fancy in Palo Alto, Calif., a fourth-generation Japanese American chef is defining California-Japanese cooking. Look for big changes to reduce waste in packaging. Restaurant owners have a growth mindset for 2023. As the New Year 2023 approaches, I see an interesting mix of food trends picking up - some old and some new, but definitely healthy and delicious. Some fads fade away slowly, like wine coolers or molecular gastronomy. Dan Levy, the actor and host of The Big Brunch, is making Clamato cool. OUT: Back door dining at the Old Post Office Building. I believe there will be an uptick in refined Chinese cuisines defined by various regions like Zhejiang, Szechuan, Hunan and Cantonese, with more heat and spice on menus, she says.