Lets take a look. Geena Hunt is a macro creator and makeup enthusiast who frequently share #GRWM videos and makeup tutorials. She frequently posts makeup and hair tutorials, and when shes not sharing her latest makeup look, shes showcasing her amazing sense of style with #OOTD posts. Beekman 1802 hosted an event in Jersey City, NJ for the launch of their new supercharged facial oil made with goat milk! Lala is a micro influencer from The Netherlands who is here to help her viewers achieve healthy wavy and curly hair. Raquel Quinones is a micro influencer who focuses on educating her followers on how to do their makeup and hair. And yet, if you scour both their accounts youll find next to no coverage of the event; only a single post each announcing their attendance. In the past, shes partnered with brands like Moira Cosmetics and r.e.m. If youre wondering about what 2023 has in store regarding lifestyle, tech, and content, this event will ensure that youll understand the latest trends so that you can speak to Generation Z in an authentic brand voice. Beautiful locations and enviable activities like luxury boat rides, snorkelling, and zip lines all but guarantee that influencers will generate content constantly throughout the trip. Come find your beauty look with me and my BFF @songofstyle, this Friday (Dec 15th from 6:30-8:30PM) at the @armanibeauty Boutique on Broadway! Confirm your spot now #ad #ArmaniBoxNYC, A post shared by Camila Coelho (@camilacoelho) on Dec 12, 2017 at 11:13am PST. Are beauty influencer brands falling out of fashion? His TikTok account has 12.5 million fans, making him one of . However, every person can become a beauty influencer and share his or her experience online joining other experts - it is enough to love what you . There are now many influencer marketing events planned around the globe for 2023. Rather than using Song and Coelho for content creation, they used them as the star attraction, tapping into their celebrity power in order to draw a crowd. See the full success story here. , the event captured a potential total reach of over 35 million people. Influencer Events in the Beauty Industry 1. better. While no information about 2022s tracks is available yet, past tracks included: Whats more, as its an IAB-approved event, it will count towards IAB Certified Professionals Continuing Education credits. Microsoft describes the AdWorld Conference as the event for visionary advertising ideas. Joan Kru is a macro influencer famous for her makeup transformations into characters, whether it be Barbie, Poison Ivy, or Chucky. While some take a luxury approach and do full faces of Dior, others get a little wacky and use childrens makeup. Past trips have taken influencers to exotic destinations like Bora Bora, Turks and Caicos, and Kauai. She has alopecia universalis, and she frequently talks about her experience with the condition. Whether First Aid Beauty is partnering with a makeup influencer to showcase how effective its makeup remover is or a skincare influencer to highlight how its products can help you get healthy skin, theyve got a solid strategy to build brand awareness and drive conversions. At the 2022 virtual conference, over 60 sessions were divided into several tracks, each with a specific area of focus that enabled marketing leaders to harness marketings power and purpose. She often showcases her skin routine, her picks when it comes to products, and recommendations when it comes to specific skin concerns. For instance, Emily Weiss launched her beauty blog "Into The Gloss" as a side project in 2010, turned into a full-time professional influencer in 2013 after her blog reached a million monthly . I host skin care and makeup parties . Find more of Alexandras content on Instagram, Twitter, TikTok, and Facebook. From podcasting to events aimed at food bloggers, here are the leading events that should help you in 2023 to learn more about the latest trends in influencer marketing and how the industry is changing to meet the demands of marketers and brands. Thankfully becoming a Counter Manager at Chanel Beauty, this gave her the chance to learn about high end beauty products. Start your blog about makeup and cosmetics if you feel so inclined. Among the topics to be covered in dedicated conference tracks are: The global brand speaker line-up includes: Podcast Movement is heading to the Mile High City of Denver in August 2023. Through carefully-selected influencers, Tarte is able to reach millions of consumers both before, during, and after each #trippinwithtarte influencer event. Register early to grab the Super Duper Early Bird Sale passes, starting at $199 for a standard pass. A panel of young people will share their thoughts on which brands are truly diverse among other things. Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Shishir Malani, Web Ecosystem Consultant at Google, The first track is aimed at the creator those who are brand new to podcasting or looking to. In January 2016 Fashion GPS and Augure merged to become Launchmetrics, the ultimate Brand Performance Cloud for fashion, luxury and beauty. 711 Likes, 27 Comments - JUHI| BEAUTY INFLUENCER (@_juhichabriya_) on Instagram: "New Boombox launch event with @royalstagliveitlarge Swipe Met some most talented artists . YouTube followers also love his hilarious cooking episodes with his mother and sister. You can also find Huda on Instagram, TikTok, Snapchat, Facebook, Twitter, and her blog. Is running a beauty influencer program right for your brand? If youre wondering about what 2023 has in store regarding lifestyle, tech, and content, this event will ensure that youll understand the latest trends so that you can speak to Generation Z in an authentic brand voice. You can also find Giovannas tutorials on YouTube. Launching a new mascara was a big deal for Benefit, who was already the market leader in the mascara space. Key takeaway: Beauty influencers are essential for earning stunning content for your brand. Also in June, Sephora announced that the new 2022 roster of its influencer program Sephora Squad is made up of 78% BIPOC creators, up from 61% in 2019. In the past, shes worked with brands like ONE/SIZE. In 2021, YSL Beauty becomes part of creative and cultural movements where talented people dare to play with the limits of society. You can find more of Priscillas nail art on TikTok. WindowsWear Weekly. Both actions prompted high-impact conversation: #ForeverGuilty drove $376.8k EMV of Gucci Guilty's net $433.6k EMV, while #InBloom accounted for $151.8k EMV of Gucci Bloom's $256.3k EMV. Each year, conferences are also held in the US and Asia Pacific with each conference attracting about 800 delegates from across the globe. Learn more from Deepica on Twitter, Instagram, and her blog. According to Cosmopolitan, Its impossible to watch one of Ellies videos and not want to wear all the colourful makeup at once.. Christen Dominique is a mega influencer and the founder of Dominique Cosmetics. Make sure to create a hashtag for the pop-up so . Create a media kit Just like a writer has a portfolio of work to drive clients to, a successful influencer should have a media kit that serves as a digital portfolio. A post shared by Nicole da Costa (@thebeautyflush). Cities that will play host to DigiMarCon conferences in 2022 and 2023 include: In addition to influencer marketing, in 2022, they also plan to tackle topics like: To give you an idea of what you can expect, previous speakers have included: As connectivity plays a key part in digital marketing, influencers, creators, innovators, and leaders get together at this popular mobile event to help shape the future of tech. A beauty influencer is a content creator who shares tutorials, reviews, tips, and/or advice about skin care, hair care, nails, and makeup. Tarte Cosmetics dedicates a mammoth budget to influencer events, regularly flying YouTube vloggers and Instagram beauty gurus on all-expenses-paid holidays. You can also let the social media platform do the work. Kevin Kodra is a 22-year-old makeup artist and macro creator in Toronto. I love space so I was in my element, A post shared by Anastasia Kingsnorth (@floralprixcess) on Feb 23, 2018 at 8:29am PST. Atarah Mayhew is a mega influencer who brings her bold personality and willingness to try anything to her makeup videos, which often leads to a face of rainbow makeup after she lets TikTok filters choose what she should do. Abby Roberts is both a makeup artist and a shrewd investor. Driven by the conviction that these limits are not immutable, the brand is committed to those who have the courage to stand out from the crowd and shatter the boundaries, with the documentary Push The Boundaries and the "YSL Beauty Zone" event. Beauty. , here are the leading events that should help you in 2023 to learn more about the latest trends in influencer marketing and how the industry is changing to meet the demands of marketers and brands. Independent Mary Kay Senior Consultant, Leadership, Sales, Makeup, Cosmetics, Skin Care, Certified Makeup Artist. Born Bretman Sacayanan, the 23-year-old Filipino beauty influencer earns US$ 51,424 per post on Instagram and has a following of 17.3 million. By Kati Chitrakorn. 3. They also repurpose creator content on their own social channels. He was the first male ambassador for CoverGirl and is one of the top male beauty influencers on social media. In early 2020, Robin released The Beauty Sketchbook (illustrated by Regina Yazdi) which shows the step-by-step process to create gorgeous makeup looks on your own, from eyebrows to lips. So with the introduction of their BADgal BANG mascara they decided to engage with social influencers to help build anticipation and generate buzz. Alexandra Anele is an artist turned makeup artist. You can also find Crystals latest content on TikTok and YouTube. Live events will emerge more intentional and thoughtful, blending pandemic learnings and digital acceleration to create integrated hybrid experiences that are hyper-connected and leverage smart storytelling. 371 Canal St New York, NY. During the trip, the influencers were able to get up close and personal with lotus flowers in their natural habitat, giving them a new understanding and appreciation of the key ingredient of the product range. As one of the most veteran beauty influencers on our list, Alexandra released her first videos in 2010 to inspire people impacted by body image and self-confidence issues. Each year, Traackr's State of the Influencer Beauty Report shares data and insights from its influencer marketing platform that highlights the most impactful strategies and trends used by top brands and influencers. Erin Nicole is a Luxury Beauty, Fashion and Lifestyle Instagram Influencer. Conclusion. The Launchmetrics content team is always on the lookout for new trends in the fashion and technology sector. Ashley Quiroz is a macro influencer from Arizona who frequently shares get ready with me content, drugstore makeup reviews, beauty hacks, and more. A post shared by Geenas Makeup (@makeupbygeenahunt). Partner with an influencer to create or repurpose longer video content for the platform. Fast-forward. Events. September 27-29 Pack Expo Vegas - Las Vegas, NV. Brands succeeding with the help of beauty influencers, Top 45 beauty influencers across social media. After analyzing content from over 53K influencers, we think that beauty influencers and their audiences are indeed experiencing the "Fragrance Effect" that WWD mentioned. She frequently posts about tutorials featuring Glisten Beauty, for whom shes an affiliate. From beauty brand Tarte's influencer trip to Beyonc's extravagant private concert, it's safe to say everyone came across social media content based in Dubai recently. Learn more, Launchmetrics Content Team Find more of Joans impersonations on Instagram. Further expanding the social reach of the campaign, Bobbi Brown invited all their customers to share a selfie of themselves wearing Crushed Lip Color, for a chance to be featured on their website. target audiensi secara tepat, Makeover sering menggelar event marketing seperti bazzar atau beauty class yang dihadiri oleh beauty influencer. From this activity, Fresh was able to create a deeper connection between the influencers and the product, foster a personal relationship between them and the brand, and provide them with accurate and in-depth information about the product that they could then pass onto their followers. While the featured speakers of the event havent been announced yet, it promises to be an exciting event. Bhumika Bahl. Pop-up shops are a fun way to attract trendy influencers and loyal fans. While the focus of the event might be the youth, the event is not new with the 2023 conference marking its 11th year. The epitome of a male beauty influencer would be James Charles. During the two-day hybrid conference, the latest trends and strategies within the industry will be covered by means of live demos, practical how-to sessions, product launches, and online networking. Level up your marketing strategy and find absolutely gorgeous results by partnering with beauty influencers and harnessing their skill for connecting with their audience, promoting products, and making everything a work of art. Emerging Hair Colorist of the Year: Liz Cordis, @liz.colors. Events like this allow the influencer community to come together to connect. We have combined a list of the top 20 Indian makeup bloggers and influencers in India for you. Nicole da Costa is a micro influencer and makeup artist who isnt afraid to try bold looks like striped lipstick or rhinestone accents on her eyes. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Influencer MarketingPR AgenciesProfessional Insightssocial media strategy, Influencer MarketingProfessional Insights, Stay in the loop of all the latest in fashion, luxury and beauty with our newsletter, He was a creator of the Social Media Explorer one of the most relevant blogs about social media. Over the years, podcasts have really increased in popularity and, as a result, several influencers, like Logan Paul and YouTube star Joe Santagato, have started to explore this medium and are also now the voices behind some of the most popular podcasts showing that the power of influencers is far-reaching. Current social media trends among beauty gurusIs. It gives attendees the chance to enjoy an intimate gathering with leaders and professionals in marketing during which they can gain insight into emerging strategies, best practices, and innovative technologies. See the full, Business of Beauty. BENEFITS Naomi Giannopoulos is another OG Instagram influencer, with 7.9 million followers. Lisa Scharff @lisa.scharff 15500 followers . Attendees can also look forward to more than 150 speakers and Q&A sessions with top brands and advertisers like Apple, Tesco, UNICEF, Visa, and Amazon. A post shared by Giovanna (@glamgio_nyc). Kevin went viral in 2018 for his glammed-up graduation photo, and now he focuses on educating people on how to look their best. Sam Talu is a mega influencer from Ontario who posts everything from drunk #GRWM videos to comedic looks into her life. Indie Pod Con is aimed at indie podcasters who want to grow their audience. Hair salon event ideas 1. How can you prepare your brand for Gen Alpha? It originally started as a community on Facebook that was founded by Super Joe Pardo, a business coach based in New Jersey. BoxyCharm is a subscription service that sends people 5-6 beauty products a month, and they partner with creators to drum up interest, showcase the months products, and develop tutorials for users to follow. Rainbow eyeliners, neon lipsticks, and rhinestones glued to the face are just a few examples of how creators are participating in this trend. For more than 13 years, DMWF has been bringing together the global digital marketing community to address the issues that the digital future offers. What are the lifestyle, digital, and tech trends that play a role in the lives of consumers in their late teens/early 20s? Emerging Creative Makeup . More than 40 conferences are held annually across nearly 20 countries.Whats more, there will also be a Royal Caribbean Cruise in April 2023 if you want to explore uncharted waters with your marketing campaigns, so to speak. Shaping the future of marketing with insight, data, and analytics, Defining marketings role in driving commercial growth, Orchestrating multichannel marketing to support the customer journey, Extending the impact of your MarTech ecosystem, Asserting marketings relevancy and the relevancy of your marketing. One of their top purchase drivers . And by building a relationship with them, your brand can leverage their clout to increase brand awareness, strengthen your community, and supercharge sales. In the past, shes partnered with brands like Soleil Toujours and Bella Barnett. WWD recently wrote an article that hailed fragrance as the newest product experiencing the lipstick effect. L'Oreal: the Use of AR. As connectivity plays a key part in digital marketing, influencers, creators, innovators, and leaders get together at this popular mobile event to help shape the future of tech. From technology to technique, youll learn tips to help secure your position in a niche. Divya Sharma. Please find the best dates to target and pin them to your marketing events calendar. At the same time, they expanded their marketing efforts to appeal more to the Millennial crowd, developing new influencer marketing strategies. 4. Annie, also known by her handle as @youglowgrrl, is a macro creator and self-described friendly neighbourhood beauty fanatic. She shares everyday looks, and shes worked with several brands, including Face Halo, Fresh, Rare Beauty, and Este Lauder. IGTV is Instagram's long-form video feature that creators use to create serial content. All Rights Reserved, Cosme Tech 2022 International Cosmetic Development Expo, Esthec Japan Aesthetic Medicine & Beauty Expo, Vivaness International Trade Fair for Natural and Organic Personal Care, Cosmetics, Personal Care, and Homecare Ingredients (PCHi), International Congress of Esthetics and Spa, International Exhibition on Surfactant & Detergent (IESD), Sustainable Cosmetic Summit North America, Sustainable Cosmetic Summit Latin America, 32nd Internal Federation of Societies of Cosmetic Chemists (IFSCC) Congress, Society of Cosmetic Chemists HQ Annual Scientific Meeting, Shanghai International Beauty Hairdressing and Cosmetics Expo. Over the years, podcasts have really increased in popularity and, as a result, several influencers, like Logan Paul and YouTube star Joe Santagato, have started to explore this medium and are also now the voices behind some of the most. In a new YouTube video, the two women said they were "treated like absolute garbage" at the convention, to which Schultzzie said she had been invited. Oct 2014 - May 20161 year 8 months. If being inspired by imperfect, authentic, inspirational women is your thing, look no further. You can pick just one track to attend or get a Podcast Pass for all three tracks. January 12-14 Cosme Tech 2022 International Cosmetic Development Expo - Tokyo, Japan, January 12-14 Esthec Japan Aesthetic Medicine & Beauty Expo - Tokyo, Japan, January 12-14 Inner Beauty Tokyo - Tokyo, Japan, February 7-8 Beautyworld Japan - Fukuoka, Japan, February 15-18 Vivaness International Trade Fair for Natural and Organic Personal Care - Nuremberg, Germany, February 21-23 Personal Care Expo (PCE) - Shanghai, China, February 23-24 Luxepack Los Angeles - Los Angeles, CA, February 23-24 Makeup in LA - Los Angeles, CA, March 2-4 Cosmetics, Personal Care, and Homecare Ingredients (PCHi) - Shanghai, China, March 4-6 Beauty Dusseldorf - Dusseldorf, Germany, March 8-12 Natural Products Expo West - Anaheim, CA, March 10-12 China International Beauty Expo - Guangzhou, China, March 13-15 IECSC New York New York, NY, March 14 Forum de l'Esthtique et du Spa - Paris, France, March 21-23 Pack Expo East - Philadelphia, PA, March 21-23 Beautyworld Saudi Arabia - Riyadh, Saudi Arabia, March 22 Cosmetic Compliance Summit - New York, NY, March 30-April 1 Qingdao International Beauty Expo - Qingdao, China, April 5-7 in-cosmetics Global - Paris, France, April 10-11 International Congress of Esthetics and Spa - Philadelphia, PA, April 13-14 Clean Beauty London - London, UK, April 14-15 Luxepack Shanghai - Shanghai, China, April 14-16 Beijing Beauty Expo - Beijing, China, April 21-23 INTERCHARM Professional - Moscow, Russia, April 27-29 International Exhibition on Surfactant & Detergent (IESD) - Shanghai, China, May 1-2 The Makeup Show New York - New York, NY, May 3-4 New York Society of Cosmetic Chemists (NYSCC) Suppliers Day - New York, NY, May 4-6 Luxury Meets Cannabis Conference (LMCC) - New York, NY, May 11-13 Sustainable Cosmetic Summit North America - New York, NY, May 12-14 China Beauty Expo - Shanghai, China - Guangzhou, China, May 12-14 Halal Expo Canada Ontario, Canada, May 12-15 China International Beauty Expo (CIBE), May 16-18 Beautyworld Japan - Tokyo, Japan, May 25-27 Beauty Show Krasnodar - Krasnodor, Russia, May 26-28 CosmoBeauty Seoul - Seoul, South Korea, Jun 5-8 Spatec North America - Scottsdale, AZ, June 11-12 Cosmetica Hannover - Hannover, Germany, June 13-15 Expo Pack - Guadalajara, Mexico, June 14-17 Expo Pack - Mexico City, Mexico, June 15-17 BeautyEurasia - Istanbul, Turkey, June 15-16 Luxepack New York - New York, NY, June 23 FounderMade D2C Executive Summit - New York, NY, June 24 FounderMade Discovery Show East - New York, NY, June 25-27 IECSC Las Vegas - Las Vegas, NV, June 28-30 Sustainable Cosmetic Summit Latin America - So Paulo, Brazil, June 29-July 1 World Perfumery Congress - Miami, FL, July 12-14 Cosmoprof North America - Las Vegas, NV, July 13-15 in-cosmetics Asia - Seoul, Korea, August 11-15 Beauty & Wellness Expo - Hong Kong, September 6-8 Natural & Organic Asia - Hong Kong, September 15-17 Cosmoprof ASEAN - Bangkok, Thailand, September 16-18 Fragranze - Florence, Italy, September 19-22 32nd Internal Federation of Societies of Cosmetic Chemists (IFSCC) Congress - London, UK, September 21-22 in-cosmetics Latin America - So Paulo, Brazil, September 21-23 InterCHARM Korea - Seoul, South Korea, September 27-29 Pack Expo Vegas - Las Vegas, NV, September 28-30 Cosme Tech 2022 International Cosmetic Development Expo, Osaka, Japan, September 28-October 1 Natural Product Expo East - Philadelphia, PA, October 1-2 Beauty Forum Munich - Munich, Germany, October 2-3 Premiere Columbus - Columbus, OH, October 2-3 Forum de l'Esthtique et du Spa - Paris, France, October 6-8 K-Beauty Expo - Goyang-si, South Korea, October 8-10 Cosmoprof India - Mumbai, India, October 9-10 IECSC Florida - Palm Beach, FL, October 11 FounderMade D2C Executive Summit - Los Angeles, CA, October 12 FounderMade Discovery Show West and BeautyMade - Los Angeles, CA, October 13-15 Beauty Istanbul - Istanbul, Turkey, October 23-25 Expo Beauty Show (EBS) - Mexico City, Mexico, October 24-26 Beautyworld Japan - Osaka, Japan, October 26-29 interCHARM - Moscow, Russia, October 28-29 Cosmetica Frankfurt - Frankfurt, Germany, October 30-November 2 Global Wellness Summit - Tel Aviv, Israel, October 31-November 2 Beautyworld Middle East - Dubai, November 1-3 in-cosmetics BITEC - Bangkok, Thailand, November 7-9 Sustainable Cosmetic Summit Europe - Paris, France, November 12-13 Cosmetica Berlin - Berlin, German, November 14-15 Sustainable Cosmetics Summit Asia - Hong Kong November 16-17 Eco Life Scandinavia - MalmMssan, Sweden, November 16-18 Cosmoprof Asia - Hong Kong, December 2-4 China International Nail Expo - Beijing, China, December 13-14 Society of Cosmetic Chemists HQ Annual Scientific Meeting - Los Angeles, CA, December 20-24 Professional Beauty Mumbai - New Delhi, India, December 22-24 Shanghai International Beauty Hairdressing and Cosmetics Expo - Shanghai, China, BeautyMatter 2023 Attendees can also look forward to networking events, parties, and the largest expo and trade show the industry has to offer. Featured Events Givaudan unveils its first integrated fragrance encapsulation centre in Singapore As part of its 2025 strategy to provide new and superior product offerings for customers, Givaudan, the global leader in fragrance & beauty creation, today inaugurated its first integrated fragrance Business Design Centre, London and online. Hi friends I was recently invited to my first influencer event in Delhi for the launch of a new brand AQUALOGICA By Mamaearth Founder Ghazal Alagh. 19. According to the agency behind the launch. Furthermore, Tarte uses the events as part of a wider strategy to foster deep and long-term relationships with influencers, thus turning them into ambassadors of the brand. Check out her latest content on Instagram, TikTok, Pinterest, Snapchat, and Twitter. The Gartner Marketing Symposium/Xpo is aimed at CMOs and marketing execs. Boasting more than 80 speakers from leading as well as emerging brands, 2023s event promises to be even more diverse and exciting than the previous five YMS festivals. A post shared by C R Y S T A L N I C O L E (@curliecrys). Danessa Myricks. But diversity . You can also check out Fionas latest content on TikTok, Instagram, Snapchat, Twitter, Pinterest, and Facebook. Over the years, it has brought together thousands of podcasters and industry experts helping them to grow professionally and better the wider podcast community. According to a study by Cosmetify, Safiya Nygaard is the highest-paid beauty influencer, earning $196,877 from all social channels. Its a great learning opportunity if you want to find out how you can ensure diversity and inclusivity in your branding and campaigns, particularly with regards to gender and identity. Moreover, this market mostly relies on word-of-mouth, and opinions of experts, influencers, and bloggers when it comes to brand research and discovery. The full face of makeup videos are exceptional ways for brands to really showcase their entire line of products. Chandni is an Indian beauty influencer located in Seattle whos passionate about clothes, home decor, and travel. A post shared by Hi (Chand) here! Previous participating sponsors have included: According to their website, DigiMarCon is the biggest digital marketing, media and advertising conference and exhibition series in the world. Just as a fresh face of makeup can boost a persons confidence, the right beauty creators can help brands boost their marketing efforts. He was also named the 'Upcoming Male Beauty Influencer' by Cosmopolitan India in 2020. . When shes not posting wedding content, shes sharing #GRWM posts and tutorials. Many salons leverage holidays to promote their services and build relationships with clients. The two-day event will start with in-person events, keynotes, panels, exhibition halls, live performances, and networking. Danessa Myricks is a macro influencer, photographer, makeup artist, educator, and the founder and CEO of Danessa Myricks Beauty. Often, they can suggest fellow creators they know will work hard and deliver excellent results for your brand. You can also check out Nicoles latest looks on TikTok. This week,, Influencer events have become an increasingly popular way for brands to engage with both macro and micro influencers. For those who dont want to don rainbow colors for work or errands, everyday, natural-looking makeup tutorials show them how to look polished and put together, no matter what they have planned. Check out more of his tutorials on TikTok, Instagram, Facebook, Twitter, and Pinterest. While we hope that 2023 will b. e the year that in-person events return in all its glory, just keep in mind that dates and venues might change. Manny Gutierrez. Indie Pod Con is aimed at indie podcasters who want to grow their audience.